Meta Ads (Facebook and Instagram) Management for Yoga Studios
Meta Ads (Facebook and Instagram) put a picture and a line in front of people near your studio while they scroll. We plan the ads around your class types and event dates, write the lines, and run them in an account that belongs to the studio.
This is not a search tool. No one types a request first, so each ad has to name the class, the place and the time in a few words, and it has to open a page that finishes the thought.
How Meta fits
Where scrolling fits next to searching and the Maps listing
A search starts with a question, and the class page answers it. Meta Ads (Facebook and Instagram) start from the other end: the studio puts its room, its hours or a coming workshop in front of people who live or work in the neighborhoods you pick. In the sequence we use, that makes it a way to hold attention on the hours you want filled, next to the search work on the studio SEO page.
The pictures come from the studio: the room, the front desk, the mats laid out before an evening class. We do not use photos of students, and the ad says only what runs, where and when.
Platforms can be added one at a time. If Meta Ads (Facebook and Instagram) sit beside Google Ads, each campaign is built for its own platform, and the paid ads page shows how the plans are arranged.
Four kinds of ad we build for a studio
- Room pictures
The room as it looks before an evening class
A picture the studio owns of the empty room, the front desk or the mats laid out, with the class type and the time in the line.
- Events
An announcement for a workshop date
A date, a place and a booking link, shown to people in nearby neighborhoods ahead of the day.
- Radius
A circle drawn around the studio and its streets
We reach people in the neighborhoods you name and leave out the ones you do not serve.
- Open spots
A line for the class with space on the mat
When you tell us a class has room, we build an ad that sends people to its page.
Which moment on the timetable gets which ad
| Moment on the timetable | Picture and line in the ad | Where the scroller lands |
|---|---|---|
| A new evening class | The room and the new hour | The evening class page |
| A weekend class with open spots | The weekend room and its hours | The weekend class page |
| A workshop on a set date | The date, the place and the booking link | The event page for that date |
| A heated room you want known | The room and the address, with no claim about a class | The heated room page |
| A quiet weekday hour | The classes you hope to see filled | The page of class types |
From a quiet class to a running ad
Choose the class and the streets
You name the class that should be booked more and the neighborhoods around the studio.
Gather pictures the studio owns
We ask for photos of the room with no students in them.
Draft the ads for your approval
We write each line and pair it with a picture, then send the set to you before it runs.
Place the ads and adjust
When your timetable changes, we move the budget to the class that needs it.
What to line up before the first Meta ad
- The studio's own Facebook Page and Instagram profile
- A card that Meta bills for the ad budget
- A monthly budget you choose, kept apart from our fee
- Pictures of the room that the studio owns, with no students in them
- A read of Meta's advertising policies for classes and studios
- Approved wording for any line about teachers, and none if you prefer
No student names, emails or phone numbers are uploaded to build an audience. The studio keeps them out.
Three beliefs about Meta Ads (Facebook and Instagram) for studios
Said while rolling up matsPosting on the studio's Instagram profile is the same as running ads.
What the timetable data showsA post goes out on the studio's own profile. An ad is a paid placement shown to the neighborhoods you pick, with a budget you set.
Said while rolling up matsThe ads need a list of students to work.
What the timetable data showsWe build the audience from neighborhoods and class types. No student list is used, and none is asked for.
Said while rolling up matsAn ad should describe what a class is like.
What the timetable data showsOurs name the class type, the place and the time. What a class does for a person is not something we write.
Where Meta Ads (Facebook and Instagram) sit in the three ad plans
Work common to every ad plan
- The ad account is created under the studio's own name, with the studio's card on file
- Campaign copy, keyword lists and tracking built before any spend starts
- Negative keywords added so searches for mats, clothing and home videos stay out
- Click charges come from the platform at its own rates, never from us
- One monthly summary lays spend alongside calls and form sends
One ad platform
$895/mo
Your pick of Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), run for the class types you choose.
Two ad platforms
$1,595/mo
Two of Meta Ads (Facebook and Instagram), Google Ads or Bing Ads (Microsoft Advertising), with the budget divided the way you decide.
Three ad platforms
$2,295/mo
Bing Ads (Microsoft Advertising), Meta Ads (Facebook and Instagram) and Google Ads all running together on your class types.
Every price here is monthly. Click budget sits outside these prices: you pay each platform from your own card. No term binds you here, and the startup fee for all of it is zero.
Meta Ads questions from studio owners
Will ads show pictures of my students?
Does Meta bill the studio or you?
What does Meta require of ads for classes?
Is this the same as the monthly content you write?
Can ads send people to a page that counts calls and forms?
Tell us which date needs the neighbors
Describe the workshop or the class you want people to hear about in the message box. We reply to the phone number or email you leave.
Which classes need pages first?
Name the class types you want booked, the rooms with space to fill and the neighborhoods your students travel from. Leave out every student name and any detail of how someone takes part.
Roll the mat out for a first conversation
Tell us which class types you want booked, which rooms have space and which neighborhoods your students travel from. We start there.
Below is a drawing, a mat unrolling and a figure sitting down, and nothing in it forecasts anything.