Paid ads management for yoga studios that have a timetable to fill
Our paid ads management puts a budget behind the class types you most want booked: the evening class, the heated room, the weekend workshop. We build campaigns on Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), and each click lands on the page written for that class.
The account is opened in the studio's name, on the studio's card, and the platform bills the spend. What an ad says about teachers, rooms or classes is yours to approve before it runs.
Aiming the spend
Ads that follow the timetable, not the whole week
In the sequence, paid ads are the hold: they keep your classes in front of nearby searchers during the stretches you choose, and the three platform plans are on the pricing page. You give us the calendar, with its busy and quiet hours and the rooms that have space, and we shape the campaigns around it.
We keep your spend away from searches that are not looking for a class: people shopping for a mat, watching home videos, hunting for a studio job or looking at teacher-course pages. Each platform also applies its own ad policies to classes and studios, and reading those is the owner's job; the studio notes on Meta Ads (Facebook and Instagram) and the Bing Ads page cover how each one fits. The pages the ads land on come from the class page work, and the counting of calls and forms is covered on the lead generation page.
Three ways a campaign can be aimed
- By class type
One campaign for each class you want fuller
The beginner class, the heated room and the evening class each get their own wording, their own keyword list and their own landing page.
- By neighborhood
Ads that name where the room is
Campaigns reach the streets and towns your students travel from, with a page for the neighborhood waiting on the other side of the click.
- By calendar
Spend that leans toward open spots
When a room has space on the mat, the budget leans that way. When it is full, the budget eases off.
Searches we shut out of a studio campaign
| Kind of search kept out | Why it is not for the studio | Where it is recorded |
|---|---|---|
| Shopping for a mat | The visitor wants a product, not a place in a room | The shut-out list for that campaign |
| Watching a class at home | A home video does not fill a studio spot | The shut-out list, added on day one |
| Hunting for a studio job | The searcher is looking for work, not a class | The shut-out list, reviewed monthly |
| Reading teacher-course pages | The visitor is not a likely booker for the timetable | The shut-out list, noted for the owner |
| Looking for an app | The visitor wants software, not a class slot | The shut-out list for every platform |
How a studio's first campaign gets built
Choose the class to push
You tell us which class type needs more people and which room has space. We write the ads and the matching page around that one class.
Draw the neighborhoods
Together we mark the streets and towns the campaign should reach, starting close to the room and widening only if the owner wants it.
Start on one platform
The first campaign runs on a single platform. A second is added later, one at a time, if the calendar and the budget call for it.
Read the month with you
A month-end summary sets spend beside the calls and forms that arrived, and the owner decides what changes next.
What the owner reads before the first ad goes live
- The ad policies each platform applies to classes and studios
- The wording of every ad that mentions your teachers or your rooms
- The budget you set, which the platform bills to your card
- The list of class types the campaign is allowed to push
- The neighborhoods the campaign will reach
- The page each ad sends visitors to
- The login for the ad account, which stays in your name
No student names or personal details are placed in ads or tracking. The studio keeps them out.
Three beliefs about paid ads in a studio
Said while rolling up matsPaid ads can stand in for a good class page.
What the timetable data showsAn ad is only a doorway. If the page behind it does not answer the search, the click is wasted, so the page is built first.
Said while rolling up matsMore platforms always means a fuller timetable.
What the timetable data showsEach platform is added one at a time, and only when the calendar and the budget have room for it.
Said while rolling up matsThe agency ought to keep the login for the studio's ads.
What the timetable data showsThe account and the card belong to the studio. We work inside it, and the owner can open it any day.
Choose how many ad platforms carry the budget
Work common to every ad plan
- The ad account is created under the studio's own name, with the studio's card on file
- Campaign copy, keyword lists and tracking built before any spend starts
- Negative keywords added so searches for mats, clothing and home videos stay out
- Click charges come from the platform at its own rates, never from us
- One monthly summary lays spend alongside calls and form sends
One ad platform
$895/mo
Your pick of Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), run for the class types you choose.
Two ad platforms
$1,595/mo
Two of Meta Ads (Facebook and Instagram), Google Ads or Bing Ads (Microsoft Advertising), with the budget divided the way you decide.
Three ad platforms
$2,295/mo
Bing Ads (Microsoft Advertising), Meta Ads (Facebook and Instagram) and Google Ads all running together on your class types.
Every price here is monthly. Click budget sits outside these prices: you pay each platform from your own card. No term binds you here, and the startup fee for all of it is zero.
Questions about running ads for a studio
Which platform should a studio start on?
Who sets the budget for the clicks?
Can the ads feature a workshop or an event?
Do the ads say what a class does for people?
What happens to the campaigns if I stop?
Tell us which hour on the timetable is quiet
Use the contact page to name the class and the room. We will build the first campaign around that gap.
Which classes need pages first?
Name the class types you want booked, the rooms with space to fill and the neighborhoods your students travel from. Leave out every student name and any detail of how someone takes part.
Roll the mat out for a first conversation
Tell us which class types you want booked, which rooms have space and which neighborhoods your students travel from. We start there.
Below is a drawing, a mat unrolling and a figure sitting down, and nothing in it forecasts anything.